Meta Appears to Have a Multitude of Products in Development at Various Price Points, Which May Explain Why It Requires More Employees
After the Meta Quest Pro, which costs $1,500, Meta has plans to expand the product range, such as bringing in more affordable headsets so that they can be purchased by more people. Though there will be compromises found in less expensive products, Meta’s upcoming Quest 3 is said to be priced between $300 and $500 range, while Apple is likely aiming for a niche launch and hence, will probably price it significantly higher. Even Zuckerburg took a jab at the company, saying that Apple’s first AR headset will be expensive. Meta also has five times the number of employees as Apple for a single product category because, according to Horace Dediu, the company is planning other devices, ranging from augmented reality glasses, along with the development of dedicated software. Apple may increase its workforce as time passes, as the latter is said to be heavily invested in augmented reality and mixed reality multiple times.
— Horace Dediu (@asymco) November 1, 2022 After the unveiling of the first AR headset, Apple will proceed to launch its successor, along with a cheaper variant, followed by a pair of smart glasses, totaling three head-mounted wearables. Since the California-based giant is known for charging much higher than its competitors, analyst Ming-Chi Kuo predicts it will cost the customer an eye-watering $2,000-$2,500 per headset. He also states that it may be the most revolutionary product after the first iPhone. At the earliest, Apple’s first AR headset is expected to launch in January 2023, and if there is some delay, we believe it will materialize in the first quarter of next year. News Source: Horace Dediu
